Marketing Manager, Full Service Hotel Nashville
Overview
You own property-level marketing for Margaritaville Hotel Nashville, blending the island brand with Music City energy. In this on-site role, you lead all marketing, F&B activations, and digital strategy, managing agencies and content capture. You'll report to the Director of Sales & Marketing and collaborate with revenue, sales, and food & beverage teams. The role demands a true brand ambassador who thrives on live events and local partnerships.
What You'll Do10
- 1Build the annual property marketing plan within budget, coordinating with General Manager, Sales, F&B, and corporate brand teams.
- 2Drive targeted promotional offers with Revenue Management and Sales to increase room nights and support group sales.
- 3Direct third-party social media, digital advertising, and PR agencies, optimizing paid strategies with real-time Nashville market data.
- 4Review content calendars, promotional copy, and media placements to ensure brand voice compliance and ROI.
- 5Hold external agencies accountable to key metrics, analyzing monthly digital spend and campaign conversions.
- 6Plan and execute on-site activations, seasonal programming, and signature experiences, including rooftop events, live music, mixology classes, pop-ups, and holiday events.
- 7Capture real-time photos and videos of daily operations, live entertainment, dining venues, and guest experiences for digital and social media.
- 8Manage creative asset submissions for print and digital collateral, ensuring accuracy across websites, menus, and signage.
- 9Develop cross-promotional relationships with Nashville partners, music organizations, tourism boards, and influencers, supporting PR and media visits.
- 10Manage digital and social advertising budgets, design monthly email newsletters with Sales/F&B teams, and train front-line staff on guest data collection.
Requirements6
- 13+ years of professional hospitality marketing experience, with previous hotel experience required.
- 2Prefer background in boutique, lifestyle, or independent hotels where local culture drives strategy.
- 3Proven experience managing third-party marketing, digital, or PR agencies.
- 4Bachelor’s degree in Marketing, Communications, Hospitality Management, or equivalent experience.
- 5Proficient in Instagram, Facebook, TikTok, mobile photo/video editing, email marketing software, Microsoft Office, Adobe Creative Cloud (Photoshop, InDesign, Canva).
- 6Ability to work on-site full-time, including nights, weekends, or holidays as required.
Salary Insight
$60 - $75k per year
Location
Required Skills
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