Marketing & Social Media Coordinator, Restaurant Brand NYC
Overview
You will own day-to-day social media for Westville's 10 NYC locations plus the new DC-area spot, crafting content that builds community. Working with the VP of Marketing and Marketing Strategy Manager, you will create and schedule posts across Instagram, TikTok, and Facebook, capture on-location content, and drive engagement. This part-time role (20-30 hours/week) blends content creation, copywriting, and community management. You will shape the voice of a growing hospitality brand rooted in seasonal food and genuine hospitality.
What You'll Do7
- 1Plan, create, and schedule posts across Instagram, TikTok, Facebook, and other platforms using Metricool and Meta Business Suite.
- 2Write captions that reflect Westville's brand voice and connect with the audience, and support campaigns with compelling copy for newsletters, promotions, and in-store materials.
- 3Capture authentic on-location content at restaurants using a phone or basic equipment, and edit photos and videos with Canva, Adobe Suite, CapCut, and Lightroom.
- 4Produce short-form video content including Reels and TikToks, and design simple graphics and visual assets.
- 5Monitor and respond to comments, DMs, mentions, and tags daily, and maintain a positive brand presence on Google, Yelp, TripAdvisor, Grubhub, Uber Eats, and DoorDash.
- 6Track basic performance metrics and report on what's working, while staying current on trends and platform updates.
- 7Draft copy for in-store materials, digital promotions, special events, and third-party platform listings, ensuring consistent brand voice across all written communications.
Requirements10
- 13+ years managing social media for a brand, business, or agency.
- 2Strong copywriting skills with ability to adapt to a consistent brand voice.
- 3Experience creating photo and video content for social platforms.
- 4Proficiency in Canva or Adobe Creative Suite and familiarity with CapCut or Lightroom.
- 5Working knowledge of Instagram, TikTok, Facebook, and emerging platforms.
- 6Experience with Metricool or Meta Business Suite.
- 7Strong eye for visual storytelling and content performance.
- 8Comfort capturing content on-site and occasionally appearing in content.
- 9Excellent organizational, communication, and time management skills.
- 10Hospitality or multi-location brand experience is a plus.
Salary Insight
$54 - $58k per year
Location
Required Skills
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