Marketing Intern, Healthcare & Wellness Brand
Overview
You will own the day-to-day execution of NPOC Wellness & Aesthetics's marketing calendar across Instagram, TikTok, Facebook, and LinkedIn, supporting a multi-location clinical wellness brand. Reporting to the co-owner and a clinician-founder, you'll produce and schedule content, manage community engagement, and maintain local SEO. This role stands out because you'll gain hands-on experience in regulated healthcare marketing with a direct path to a Marketing Coordinator role in 6–12 months.
What You'll Do10
- 1Schedule Instagram, TikTok, Facebook, and LinkedIn posts using approved tools like Later or Metricool, following the 90-day content calendar.
- 2Capture in-clinic photo and video content of services, treatment rooms, and products using a smartphone, and edit with CapCut or Lightroom Mobile.
- 3Draft social captions and email copy from leadership-provided talking points, assembling newsletters in Mailchimp or Klaviyo.
- 4Maintain a content asset library with proper tagging and organization for easy retrieval.
- 5Respond to DMs, comments, and messages using approved scripts and FAQs, escalating clinical questions to leadership immediately.
- 6Post weekly Google Business Profile updates and respond to reviews within 24 hours using approved templates.
- 7Pull weekly analytics from social, email, and Google Business Profile, building a simple dashboard tracking KPIs like follower growth, engagement, reach, and lead form fills.
- 8Research and build prospect lists for potential partners, drafting outreach emails and follow-up sequences from approved templates.
- 9Coordinate logistics for events and pop-ups, and track the partnership pipeline in a CRM or shared tracker.
- 10Support event presence and order marketing collateral, updating marketing SOPs as workflows evolve.
Requirements10
- 1Currently enrolled in or recent graduate of a Bachelor's program in Marketing, Communications, Public Health, Business, or related field.
- 2Strong written communication with attention to grammar, tone, and brand voice.
- 3Working knowledge of Instagram, TikTok, Facebook, and LinkedIn for business.
- 4Comfort with photo and short-form video capture using a smartphone.
- 5Proficient in Canva or similar design tools.
- 6Highly organized and deadline-driven, able to manage multiple workstreams independently.
- 7Reliable transportation to NPOC clinic locations in Baltimore and Waldorf, with availability for occasional evening or weekend events.
- 8Eligible to work in the U.S.
- 9Prior experience in healthcare, wellness, beauty, or medspa marketing is preferred.
- 10Familiarity with email marketing platforms and social scheduling tools is preferred.
Salary Insight
$31 - $35k per year
Location
Required Skills
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