Senior Strategist, Paid Media Social - Direct Agents
Overview
Paid media leadership role focused on driving revenue growth and customer LTV at scale. Own cross-channel strategy across social, programmatic, and search using Kanopy insights to influence business outcomes. Collaborate with media experts, data scientists, and AI tools to deliver strategic recommendations and measurable impact. Work within a tech-forward agency that blends strategy, technology, and performance to help ambitious brands dominate their markets.
What You'll Do6
- 1Build integrated media strategies across programmatic, paid social, and paid search to achieve growth metrics like revenue and LTV
- 2Design and lead optimization experiments and strategic recommendations based on Kanopy insights
- 3Lead client communications and executive storytelling with ROI-focused updates and quarterly business reviews
- 4Partner with execution teams to drive optimization and ensure timely delivery of strategic initiatives
- 5Stay ahead of platforms and tools, bringing innovative ideas to client engagements
- 6QA all client-facing deliverables and oversee teams on projects and client engagements
Requirements9
- 14-6 years of paid media experience including search, social, and programmatic
- 2Expert in Paid Social platforms such as Meta Ads Manager, Pinterest, LinkedIn
- 3Experience with DV360, Google Ads, Yahoo, StackAdapt, The Trade Desk (TTD) is a plus
- 4Demonstrated ability to translate data into strategic growth plans
- 5Comfort with AI-powered tools and emerging marketing technology
- 6Strong analytical and problem-solving skills with Excel proficiency
- 7Excellent written and verbal communication for C-Suite presentations
- 8Entrepreneurial mindset with initiative and big-picture thinking
- 9Able to prioritize tasks, multitask, and manage time effectively
Salary Insight
$95 - $105k per year
Location
Required Skills
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