Director, Paid Media at January Digital
Overview
Director, Paid Media leads cross channel strategy for client teams across digital media and omnichannel measurement. You will drive strategic growth for complex clients, manage a multi discipline team, and shape industry thought leadership. You will partner with senior leadership to solve client challenges, develop data driven campaigns, and expand opportunities for agency growth. This role blends strategic leadership, client management, and hands on media planning across search, social, display, programmatic, and video.
What You'll Do10
- 1Build data driven, multi channel media plans that align with client objectives and demonstrate measurable ROAS
- 2Lead and mentor a team to deliver cross channel campaigns, quarterly business reviews, and annual budget planning
- 3Drive strategic client growth by identifying opportunities and developing long term plans
- 4Direct client communications to exceed expectations and translate insights into actionable recommendations
- 5Shape industry thought leadership and communicate innovative approaches to clients and internal teams
- 6Analyze performance data to optimize media mix and demonstrate value through measurable outcomes
- 7Collaborate with analytics and external partners to ensure interoperable measurement across online and offline channels
- 8Proactively identify and pursue new business opportunities across accounts and practice areas
- 9Oversee and optimize campaign execution from planning through reporting to ensure flawless delivery
- 10Cultivate a high performing, collaborative team culture and support professional development
Requirements8
- 19+ years in paid media across digital channels including search social display programmatic and video
- 24+ years managing multi layered teams and leading client facing initiatives
- 3Experience as a Brand Strategist or Brand Planner with ability to translate data into marketing strategies
- 4Strong understanding of performance media principles driving ROAS and lead generation
- 5Analytically minded with a track record of data driven optimization and retention strategies
- 6Excellent project management skills with ability to manage multiple initiatives and deadlines
- 7Willingness to travel up to 25% and operate in NY and Dallas offices
- 8U.S. citizenship or permanent residency
Salary Insight
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