Director, Growth, Digital Marketing & AI-Driven Strategy
Overview
Direct and grow multi-channel digital marketing programs for high-impact client portfolios across paid search, paid social, display, and programmatic channels. Lead a two-person Growth Account Manager team and partner with cross-functional teams to scale performance at client organizations. Drive AI-assisted discovery channels and test-driven strategies to achieve measurable outcomes. Shape client narratives, audits, and RFP responses while shaping the growth mandate of the agency.
What You'll Do10
- 1Lead and grow a two-person Growth Account Manager team and mentor their career development
- 2Oversee a portfolio of multiple client accounts with varying service tiers and optimize resource allocation
- 3Formulate paid media strategies including new test recommendations aligned with client objectives
- 4Stay ahead of AI-driven channels such as AEO and GEO and apply them to client campaigns
- 5Lead client calls and serve as the primary day-to-day point of contact for assigned accounts
- 6Quality-check planning and execution across paid media channels to ensure alignment with strategy and goals
- 7Coordinate with Traffic/Operations teams to ensure timely delivery and project progress
- 8Manage end-to-end campaign management including deliverables, prioritization, and timelines
- 9Support expansion into affiliate marketing, incrementality testing, forecasting, and creative strategy
- 10Build client trust through flawless multi-channel activation and clear internal expectations
Requirements10
- 19+ years managing paid media across digital channels including search, programmatic, affiliate, social, display, and video
- 24+ years leading multi-layered teams and coordinating cross-functional collaboration
- 3Proven ability to generate informed investment recommendations and successful campaign launches
- 4Experience managing client relationships and leading strategic and tactical conversations with stakeholders
- 5Strong understanding of paid media planning and execution and how earned owned media connects with paid
- 6Familiarity with incrementality testing and advanced measurement frameworks
- 7Excellent project management skills with the ability to manage multiple workflows and deadlines
- 8Strong knowledge of paid search and paid social platforms, Google Analytics
- 9Proficient with Microsoft Excel, PowerPoint, Google Workspace, Slack, Airtable and similar tools
- 10Comfort with travel between NY and Dallas offices and client sites as needed
Salary Insight
$136 - $165k per year
Location
Required Skills
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