Content Marketer, B2B & AI-Driven Growth
Overview
Own organic growth and AI visibility at scale through content strategy and data-driven decisions. Lead the creative direction with a graphic designer and video producer to build a credible, ranking-focused content program. Collaborate with executives to set the roadmap and defend it with evidence. Drive measurable traffic, leads, and pipeline while shaping MyOutDesk’s position as a trusted voice in the category.
What You'll Do10
- 1Build and scale organic growth by improving rankings, AI mentions, traffic, and leads
- 2Design and own the content strategy including topics, audience, and rationale
- 3Own the content calendar across blog, social, and YouTube to meet growth targets
- 4Create long-form, problem-led content that ranks and converts
- 5Lead email marketing campaigns and copy for newsletters and sequences
- 6Develop messaging for website, landing pages, case studies, one-pagers, and sales enablement
- 7Monitor data and iterate on strategy to maximize traffic, engagement, and pipeline contribution
- 8Coordinate with freelancers and contractors to scale output beyond one writer
- 9Provide proactive recommendations and own the creative direction with the design and video teams
- 10Collaborate with VP Marketing and cross-functional partners to defend the plan and align on goals
Requirements10
- 13+ years of B2B content marketing with outcomes
- 2Proven track record of organic growth and increased search traffic
- 3SEO expertise including keyword research, intent, on-page optimization, technical fundamentals
- 4Curiosity about AI answer engines and how they source information
- 5Problem-led writing samples that sell outcomes
- 6Comfort with GA4, Search Console, and tools like Ahrefs or Semrush
- 7Strategic instinct to identify content needs for a business and defend decisions
- 8Hands-on AI experience and eagerness to learn more
- 9Self-directed with ability to plan, prioritize, and ship without micromanagement
- 10Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, English, or related field
Salary Insight
$65 - $95k per year
Location
Required Skills
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