Manager, Demand Generation, AI-Driven Content & Pipeline
Overview
Lead inbound demand generation initiatives for a fleet solutions brand at scale, shaping multi-channel content from podcasts to webinars and campaigns to drive qualified pipeline. You will own the inbound pipeline number and manage a small creative pod including AV and design leads. This role blends content orchestration, AI-enabled workflows, and hands-on execution to elevate brand and accelerate revenue.
What You'll Do10
- 1Build the content engine behind the brand by turning podcasts, webinars, and campaigns into a steady stream of multi-format content across channels
- 2Design and publish AEO-optimized companion articles, YouTube clips, and landing pages that drive engagement and conversions
- 3Own email execution including webinar promos, pre/post-event emails, newsletters, and product release communications in HubSpot
- 4Manage SEO and AEO for YouTube and the website while driving post-launch optimization based on performance
- 5Lead a small creative team as a player-coach, setting quality standards and executing alongside AV Specialist and Creative Services Manager
- 6Orchestrate inbound pipeline growth by tracking booked meetings and pipeline dollars and ensuring smooth handoffs to SDRs
- 7Coordinate PR efforts and media relationships in collaboration with the CMO
- 8Support event content for RTA Connect with registration-driven communications and LinkedIn activation
- 9Maintain a disciplined flywheel of content production, publication, and performance analysis
- 10Ensure campaigns ship on time while maintaining brand consistency and quality
Requirements9
- 1Minimum 5+ years building demand generation programs with a focus on content orchestration and inbound pipeline
- 2Experience leading a small creative team including AV production and design assets
- 3Strong ability to craft campaign content across formats: landing pages, email sequences, social posts, video scripts
- 4Proven track record of driving inbound pipeline, booked meetings, and measurable pipeline dollars
- 5Proficiency with AI-enabled content workflows and prompts to accelerate output
- 6Familiarity with HubSpot for email automation and campaign management
- 7Excellent writing skills for multiple formats and rapid iteration
- 8Experience with SEO and AEO optimization for YouTube and website
- 9Ability to manage multiple campaigns concurrently with clear priorities and outcomes
Salary Insight
$140 - $150k per year
Location
Required Skills
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