Head of Marketing, B2B SaaS & Demand Generation
Overview
You own Perfect Venue's market narrative and the inbound pipeline that comes with it. Reporting to the CEO, you lead demand generation, lifecycle, content, and brand across an $80B events industry. You build campaigns, write copy, and pull reports yourself, using AI to multiply output. You manage agency partners and set the quality bar. This is a hands-on role with direct impact on revenue, backed by top investors and thousands of venues nationwide.
What You'll Do7
- 1Own the inbound pipeline number and build the engine across paid search, paid social, retargeting, and events, tracking CAC, payback, and conversion per channel.
- 2Launch lifecycle campaigns from first touch to closed won, including nurture, onboarding, trial conversion, and reactivation, using HubSpot segmentation and triggers.
- 3Drive organic growth with a content engine that ranks, gets shared, and supports sales outreach, focusing on blog, video, customer stories, and site architecture for SEO.
- 4Sharpen the Perfect Venue value proposition against the incumbent, ensuring consistent messaging across website, sales deck, and first call.
- 5Run brand presence on Instagram, LinkedIn, TikTok, and industry conferences where hospitality operators engage.
- 6Manage the marketing stack and analytics, delivering clean reporting from spend to closed revenue, and run weekly performance reviews.
- 7Use AI tools to run more experiments per quarter than a team twice this size, and kill what does not pay.
Requirements8
- 15+ years in B2B SaaS marketing leadership, owning a pipeline number you were held to.
- 2Hands-on builder: write your own copy and run your own campaigns.
- 3Use AI tools daily and have changed your team's workflow because of them.
- 4Comfortable with ambiguity and define strategy, not wait for it.
- 5Read a funnel: conversion rates, CAC, payback, and channel mix are your arguments.
- 6Managed agencies and got real work out of them, knowing the difference between a partner and an invoice.
- 7Sold to operators, not just other software people.
- 8Preferred: restaurant, hotel, or hospitality tech experience; SMB and mid-market motion; HubSpot fluency.
Salary Insight
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