Demand Generation Manager, AI-Driven Content Engine
Overview
Lead inbound demand generation for a B2B fleet solutions brand and scale multi‑format content across channels to drive measurable pipeline. You will own the inbound pipeline number, oversee a small creative pod, and partner with SDRs to convert awareness into revenues. This is a player‑coach role inside a collaborative marketing team focused on AI leveraged campaigns, content orchestration, and rapid experimentation. You will shape the content flywheel from podcasts to webinars to campaigns and ensure timely, on‑brand delivery.
What You'll Do10
- 1Build and scale the content engine behind the brand turning podcasts and webinars into multi‑format assets
- 2Own the inbound pipeline and ensure clean handoffs to SDRs
- 3Lead a small creative pod while setting quality bar and executing alongside AV Specialist and Creative Services Manager
- 4Drive AI‑driven workflows and prompts to increase output and efficiency across channels
- 5Publish and optimize content across YouTube, website, email, and social with measurable impact on pipeline
- 6Coordinate PR and media relationships and ensure timely press and partner coverage
- 7Own SEO and AEO strategy for YouTube and website
- 8Manage webinar and event content from promotion to post‑event nurture
- 9Track key metrics for inbound growth and adjust tactics month over month
- 10Collaborate with CMO and broader team to uphold brand standards and speed to market
Requirements5
- 1Owns an inbound pipeline number with ability to trace marketing effort to sourced revenue
- 2Experience running multi‑format content campaigns (podcasts, webinars, articles)
- 3Proficiency with AI‑assisted content creation and automation workflows
- 4Experience leading a small creative team and coordinating AV production
- 5Strong writing for landing pages, emails, and campaign copy across formats
Salary Insight
$140 - $150k per year
Location
Required Skills
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