Optimize Paid Social Strategy for DISH TV and Sling TV
Overview
Lead the paid social ecosystem for DISH TV and Sling TV to drive profitable subscriber acquisition. Manage a multi-million dollar budget and direct enterprise-level agency partners. Focus on optimizing unit economics while scaling a performance-driven creator engine. This role shapes the end-to-end paid social roadmap and transforms influencer initiatives into high-converting engines.
What You'll Do8
- 1Architect the comprehensive paid social roadmap for DISH and Sling TV with unique acquisition strategies per platform
- 2Scale creator and influencer initiatives using Meta Partnership Ads and TikTok Spark Ads
- 3Direct external agency partners with platform acumen to create testing roadmaps and guide daily optimizations
- 4Integrate marketing mix modeling and multi-touch attribution into channel KPIs
- 5Incorporate generative AI tools for rapid scaling of dynamic creative optimization
- 6Standardize cross-channel campaign naming taxonomy for precise reporting on creative cohorts
- 7Collaborate with analytics and finance teams to align marketing spend with business outcomes
- 8Ensure rigorous compliance with privacy regulations and data security standards
Requirements9
- 15+ years building ETL pipelines with Spark and Airflow
- 23-5 years experience leading high-velocity paid social portfolios
- 3Proven success in unit economics optimization (CPAs LTV ROMI)
- 4Expertise in server-to-server tracking and Conversions API implementation
- 5Familiarity with econometric modeling and marketing mix analysis frameworks
- 6Strong stakeholder management skills for executive leadership communication
- 7Experience directing enterprise media agencies of record
- 8AI literacy for creative tools and predictive analytics platforms
- 9MBA preferred with background in subscription-based or telecom sectors
Salary Insight
$84 - $120k per year
Location
Required Skills
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