Performance Marketing Manager Specialist (Paid Media)
Overview
Dolead seeks a specialist to own performance and growth for a North American portfolio. You will manage paid acquisition campaigns across Google Ads and Meta while supporting the squad to drive measurable results. This hands-on role focuses on analyzing data and translating insights into actionable strategies.
What You'll Do11
- 1Manage and optimize paid acquisition campaigns across Google Ads and Meta with exposure to TikTok Taboola Outbrain
- 2Monitor KPIs and identify performance changes to drive improvements
- 3Investigate issues across channels creatives landing pages offers tracking and market conditions
- 4Translate analysis into recommendations for the squad
- 5Support growth plans with Performance Marketing and Customer Success teams
- 6Build and run experiments with clear hypotheses and measurable outcomes
- 7Develop expertise across portfolio and paid acquisition channels
- 8Take ownership of performance initiatives as you ramp up
- 9Spot performance changes quickly and investigate root causes
- 10Run experiments with structured methodologies
- 11Communicate data-driven insights to stakeholders
Requirements10
- 14-6+ years in performance marketing paid acquisition or growth marketing
- 2Strong hands-on experience with Google Ads and Meta Ads
- 3Comfortable working with CPL CPA CVR ROAS and revenue related KPIs
- 4Analytical mindset focused on understanding drivers of performance
- 5Experience managing multiple client accounts in agency setting
- 6Familiarity with CRM systems and lead quality data
- 7Exposure to additional paid channels like TikTok Ads Taboola Outbrain
- 8Ability to collaborate directly with Google or Meta representatives
- 9Bold certifications: CPC Card BCBA AWS Certified
- 10Bold technology names: Python AWS React Kubernetes
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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