Paid Media Manager Seattle Remote Contract
Overview
Fullbay seeks a results-driven Paid Media Manager to own paid media budget allocation and optimization across search social and emerging channels. This role drives qualified pipeline for our B2B SaaS product while collaborating with senior leadership and cross-functional teams.
What You'll Do11
- 1Independently oversee and allocate paid media budgets across all active channels providing weekly and monthly recommendations to leadership based on performance trends
- 2Develop and implement paid media strategies across Google Ads Meta Facebook Ads Microsoft Ads and PPL networks aligning with business goals and revenue targets
- 3Partner with the Senior Paid Media Manager to develop campaign priorities ad creative direction and audience segmentation
- 4Maintain pacing documentation to ensure budgets and lead volume targets stay aligned with media plan projections
- 5Track analyze and report on paid media KPIs across all active channels delivering regular performance summaries to marketing stakeholders with clear insights tied to pipeline MQL and revenue goals
- 6Monitor and continuously optimize evergreen and seasonal campaigns across paid search and paid social channels
- 7Research build and launch new campaigns across self-serve advertising platforms deploy A/B testing and CRO tactics on a regular cadence
- 8Deploy data-driven recommendations on new audiences and emerging platforms
- 9Collaborate with cross-departmental leaders to integrate paid media insights into company-wide marketing and sales initiatives
- 10Ensure ad creative and copy meet platform requirements and align with Fullbay brand guidelines
- 11Keep current on paid media platform updates algorithm changes and industry best practices
Requirements11
- 15+ years of hands-on paid media experience either in-house or at an agency
- 2Demonstrated expertise managing Google Ads Meta Facebook Ads and Microsoft Ads in a B2B SaaS environment with longer sales cycles and MQL pipeline metrics
- 3Strong analytical skills with ability to interpret data and translate it into clear strategic recommendations
- 4Proven track record of independently managing and optimizing multi-channel paid media budgets
- 5Solid understanding of conversion tracking attribution models and marketing analytics
- 6Familiarity with AI-powered tools and workflows for paid media
- 7Excellent attention to detail with ability to manage multiple campaigns and priorities simultaneously
- 8Preferred experience with pay-per-lead platforms and performance-based media buying
- 9Hands-on experience with TikTok Ads Manager
- 10Familiarity with OpenAI advertising products or AI-powered media platforms
- 11Background in heavy-duty trucking fleet or automotive verticals is a plus
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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