Senior User Acquisition Manager Fizz Paid Growth
Overview
Lead paid acquisition for Fizz global expansion. Own and scale paid growth engine across channels. Drive revenue growth through performance marketing. Stand at intersection of marketing product and data. Focus on user acquisition beyond college campuses.
What You'll Do7
- 1Own paid acquisition end-to-end across TikTok Snap Meta Apple Search Ads and emerging channels for US and international markets
- 2Lead international growth strategy identify priority markets localize creative and targeting navigate platform attribution challenges
- 3Own MMP stack maintain Airbridge integration ensure clean attribution deep linking SKAdNetwork compliance and fraud monitoring
- 4Build full-funnel measurement framework connecting paid data to in-app analytics tracking installs signups retention engagement and community activation metrics
- 5Partner with Product and Engineering instrument events interpret retention curves and feed insights into campaign strategy
- 6Develop creative testing framework across static video and UGC formats collaborate with design and social to iterate winning concepts
- 7Player-coach role manage small high-impact team while executing campaigns
Requirements6
- 15+ years performance marketing experience scaling paid channels in high-growth consumer apps
- 2Deep expertise Meta Ads Manager TikTok for Business Google UAC and Apple Search Ads
- 3Strong mobile measurement skills MMP implementation AppsFlyer Airbridge Branch SKAdNetwork privacy-safe attribution A/B testing fraud prevention
- 4Fluency in Amplitude Mixpanel or equivalent analytics tools interpret cohort retention data funnel analyses and engagement metrics
- 5International campaign experience geo-targeted launches cross-regional platform navigation
- 6Creative intuition with structured approach to testing and iteration
Salary Insight
$120 - $180k per year
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