Associate Director Growth Marketing JamCity Los Angeles
Overview
Jam City seeks an innovative Associate Director of Growth Marketing to lead growth initiatives for its game portfolio. The role drives sustainable profitable growth through data-driven test-and-learn approaches. This strategic leader oversees acquisition marketing budgets optimizes storefront conversion and builds cross-functional partnerships to expand channel reach. The position offers a unique chance to make a significant impact while identifying scalable growth opportunities.
What You'll Do11
- 1Oversee global acquisition marketing program blending paid UA channels with organic growth and ASO strategies
- 2Manage and optimize multi-million-dollar acquisition marketing budget
- 3Lead paid creative strategy collaborating with internal and external creative teams
- 4Own ASO roadmap including keyword optimization and store asset testing
- 5Present key performance metrics to senior leadership including ROAS LTV and internal KPIs
- 6Measure marketing program impact on customer behavior using data-driven insights
- 7Partner with Data Science to build automation attribution modeling and campaign management tools
- 8Lead and mentor performance marketers creative strategists and ASO specialists
- 9Implement relentless test-and-learn strategies across ad creatives store pages and targeting
- 10Collaborate with product marketing publishing analytics and studios to identify cross-functional growth opportunities
- 11Drive repeatable scalable results across marketing channels and tactics
Requirements9
- 17+ years performance marketing and mobile UA experience gaming industry preferred
- 2Proven track record managing paid acquisition and organic growth/ASO strategies
- 3Strong creative ad strategy expertise mobile ad formats competitive analysis
- 4Ability to manage multi-million-dollar acquisition marketing budget
- 5Analytical proficiency with funnel metrics creative performance and campaign optimizations
- 6Expertise in Excel MMPs like Adjust ASO intelligence tools Sensor Tower AppTweak
- 7Excellent communication skills hiring and managing high-performing growth teams
- 8Understanding of direct marketing principles store algorithms and mobile privacy frameworks
- 9High standards attention to detail strategic planning tactical execution
Salary Insight
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