Vice President Digital Activation, Biddable Media
Overview
You will own the biddable media strategy and execution for major client accounts, driving SEM, Paid Social, Programmatic, and Video campaigns. You lead a team of channel leads, set KPIs with the Business Insights team, and spearhead omnichannel opportunities. You champion innovation, bringing new technologies and data sources to clients and internal stakeholders. This role places you at the core of CMI Media Group's leadership, shaping industry-leading solutions within the WPP network.
What You'll Do10
- 1Lead biddable media strategy and innovation across all assigned accounts, aligning with client goals
- 2Set clear KPIs with the Business Insights team, tracking campaign performance and outcomes
- 3Drive omnichannel integration, connecting insights from Paid Social, Programmatic, SEM, and Video
- 4Research and advocate for emerging technologies and data sources, piloting new approaches
- 5Build strategic partnerships with senior client stakeholders and platform reps at Google, Microsoft, TikTok, The Trade Desk, and Meta
- 6Represent the agency as a thought leader at industry conferences and in press
- 7Develop and refine best practices and SOPs in collaboration with department leadership
- 8Ensure proper staffing, optimize workflows, and meet billable targets
- 9Mentor and develop biddable channel leads, fostering their strategic growth
- 10Hold teams accountable for executional excellence, driving continuous improvement
Requirements8
- 110+ years managing biddable media campaigns on platforms like SA360, Sprinklr, and The Trade Desk
- 2Deep expertise across biddable channels: Video, Programmatic, Paid Social, and SEM
- 38+ years managing and developing high-performing teams
- 48+ years building partnerships with major media platforms and vendors
- 5Strong project management and analytical skills
- 6Excellent written and verbal communication, able to influence senior stakeholders
- 7Proven track record in developing departmental processes and proprietary tools
- 8Healthcare or Pharmaceutical background preferred
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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