Managing Director Integrated Media, Agency Leadership
Overview
You will lead the Integrated Media practice at a global business agency, reporting to the CEO and sitting on the Senior Leadership Team. You will own the agency's most significant client relationships, drive new business from prospect to signed contract, and represent the practice externally. You will mentor VPs and Directors, set the culture for the discipline, and own its commercial health, including fees and profitability. This role demands a leader who balances boardroom strategy with hands-on client engagement and pitch leadership. What sets this apart is the direct accountability for revenue growth and the public face of the practice.
What You'll Do8
- 1Sit on the Senior Leadership Team, reporting to the CEO, and shape agency-wide strategy, culture, and priorities beyond the Integrated Media discipline.
- 2Own new business for Integrated Media: build prospect relationships, lead high-value pitches, and negotiate contracts and fees with Finance and Legal.
- 3Act as senior point of contact with network agencies and external partners (PR, creative, production) on integrated client engagements, ensuring the practice's value is represented.
- 4Personally hold the 1-2 most significant Integrated Media client relationships and serve as the ultimate escalation point across the account portfolio.
- 5Represent the agency externally through speaking engagements, press, industry bodies, and thought leadership content that builds market reputation.
- 6Mentor and coach VPs and Directors across the discipline, setting tone and culture and supporting their professional development.
- 7Maintain accountability for the commercial health of the practice, including fee negotiation, contract terms, and profitability, in partnership with Finance.
- 8Drive expansion opportunities surfaced by the VP, Integrated Media, by closing new business from both new prospects and existing clients.
Requirements9
- 115+ years in a client services, strategic planning, or general management role within a top-tier consulting firm, interactive agency, or media agency, including senior people-leadership experience.
- 2Demonstrated track record of personally closing new business at an agency, owning the relationship from prospect to signed contract.
- 3Experience representing an agency externally through press, speaking engagements, or industry recognition that builds market reputation.
- 4Experience operating at board/C-suite level, both with clients and within internal executive leadership.
- 5Experience negotiating commercial terms and contracts directly with clients, Finance, and Legal.
- 6Deep knowledge of strategic planning best practices with proven expertise in developing creative, strategic, and optimized media plans for clients.
- 7Extensive knowledge of the integrated media landscape, including both traditional and digital channels.
- 8Mastery of media fundamentals, including media math, target audience development, and communication goals, with familiarity in marketing principles and analytics.
- 9Proven ability to unite and mentor leaders across the agency, with a 'we before me' attitude.
Salary Insight
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