Director of Product, Media Plan Management
Overview
You will own the end-to-end media planning experience across Mediatools and Lumina, defining workflows for plans, flights, approvals, briefs, and budgets. These platforms manage billions in annual ad spend for the world's largest agencies. Reporting to the SVP of Media Plan Management, you will prioritize features and own commercial outcomes, using AI and MCP infrastructure to beat feature parity. You will work directly with agency and brand clients to build what they need, shipping AI-first with agents and skills as standard practice. This role offers direct accountability and influence through earned credibility in a global, data-rich environment.
What You'll Do7
- 1Define the core use cases for media plan management, deciding what must be identical across Mediatools and Lumina.
- 2Prioritize what ships and when for workflows covering plans, flights, approvals, briefs, and budgets on both platforms.
- 3Own the commercial outcome of these use cases, identifying drivers of expansion, retention risks, and pricing changes that move the needle.
- 4Use Guideline's AI and MCP Server infrastructure as a shared lever to deliver features that exceed parity across platforms.
- 5Bring client and market reality into leadership decisions, grounding every call in actual client behavior and feedback.
- 6Work directly with agencies and brands to build workflows that solve real problems, not just scoped requirements.
- 7Build and ship using AI, API, and MCP-first approaches, integrating agents and skills as normal workflow components.
Requirements7
- 110-14 years in product management with deep experience in media planning, buying, or agency workflow tools.
- 2Owned a workflow or capability that had to work consistently across more than one product or platform.
- 3Owned a product with direct commercial accountability, translating product decisions into expansion, retention, and revenue.
- 4Understands how brand and agency users have conflicting needs on the same platform and has built for both sides.
- 5Comfortable owning a single set of use cases that works across two distinct platforms with different architectures.
- 6Operates at Director scope as an individual contributor, earning influence through quality of thinking and credibility.
- 7Builds and deploys AI agents and skills, working comfortably with APIs and MCP as core design primitives.
Salary Insight
Salary not disclosed in listing
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