Optimize YouTube Brand & Social Marketing Role
Overview
We seek a dynamic Social Marketing Manager to lead YouTube Brand and Social Marketing initiatives. This role owns end-to-end social and influencer campaigns while driving cultural relevance and user connection. The ideal candidate thrives in fast-paced environments and demonstrates expertise with Python AWS React Kubernetes. This position offers the chance to shape global campaigns and collaborate across diverse teams.
What You'll Do11
- 1Lead the execution of social and influencer campaigns in partnership with creative agencies, creators, and industry partners
- 2Collaborate with cross-functional partners on overall marketing strategy for priority product areas
- 3Partner with regional and local teams to identify opportunities to scale strategies and campaigns globally
- 4Track campaign performance using analytics tools and provide real-time optimization recommendations
- 5Maintain legal and regulatory compliance for all marketing activities including FTC disclosures
- 6Manage internal stakeholder relationships and coordinate executive approvals for campaigns
- 7Drive cultural relevance by analyzing audience behaviors and creating content that resonates with users
- 8Utilize AI productivity tools to streamline workflows and solve complex marketing challenges
- 9Scale successful campaigns globally while ensuring quality and consistency across regions
- 10Guide regional partners in executing high-impact initiatives aligned with brand objectives
- 11Operate at the intersection of technology and culture to innovate marketing approaches
Requirements11
- 15+ years building ETL pipelines with Spark Airflow
- 24 years managing social and influencer campaigns for consumer brands
- 3Master's Degree in business marketing or communications
- 4Experience with AI productivity tools for workflow optimization
- 5Understanding of the YouTube ecosystem creators and culture
- 6Proven ability to translate technical concepts into compelling narratives
- 7Cross-functional collaboration skills demonstrated in previous roles
- 8Attention to detail and organizational excellence in executing complex projects
- 9Versatile multi-tasker with strong project management capabilities
- 10Curiosity for pop culture and ability to navigate ambiguity
- 11Experience in scaling campaigns while maintaining brand integrity
Salary Insight
$116 - $166k per year
Location
Required Skills
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