WEBTOON Entertainment Inc. (Wattpad & WEBTOON Family of Brands)Verified Source

Senior Marketing Manager D Comics Project WEBTOON

120K–160K
Onsite · Los Angeles, California
Posted August 6, 2026
payroll

Overview

WEBTOON Entertainment seeks a Sr. Marketing Manager to lead marketing for its Marvel and Disney comics subscription app. The role develops campaigns and manages paid media in a fast-paced environment. This position offers a competitive salary and unique benefits.

What You'll Do11

  • 1Develop and launch tentpole marketing campaigns to attract new readers or re-engage lapsed ones
  • 2Oversee all aspects of campaign development with internal teams and agencies
  • 3Manage performance marketing agency for ongoing paid media spend
  • 4Design programs and optimize campaigns focusing on customer acquisition metrics
  • 5Track and report campaign performance including platform metrics and brand health indicators
  • 6Explore new channels and partnerships to unlock new audiences
  • 7Own the marketing calendar ensuring coordinated promotions across key moments
  • 8Collaborate with creative teams and external agencies to develop impactful campaigns
  • 9Leverage consumer research and fan community insights to inform strategy
  • 10Manage multiple initiatives budgets timelines and stakeholders independently
  • 11Communicate effectively presenting stories and driving engagement across diverse audiences

Requirements9

  • 17+ years of marketing experience preferably in entertainment or fandom-driven industries
  • 2Strong understanding of growth marketing and performance marketing campaigns
  • 3Proven experience marketing to fandom-driven audiences and fan communities
  • 4Ability to collaborate within global organizations influencing teams without direct authority
  • 5Experience working with internal creative teams and external agencies on creative campaigns
  • 6Analytical mindset leveraging data to inform strategic decisions
  • 7Exceptional project management skills managing budgets timelines and stakeholders
  • 8Bilingual proficiency in English and Korean is a plus
  • 9Experience in comics industry preferred

Salary Insight

$120 - $160k per year

Location

Typeonsite
LocationLos Angeles, California

Required Skills

Growth MarketingPerformance MarketingPaid MediaCampaign DevelopmentAnalyticsProject ManagementCommunicationBilingual English Korean
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