Universal Music GroupVerified Source

Marketing Manager FONO, Bilingual Spanish/English

82K–85K
Onsite · Los Angeles, California
Posted August 12, 2026
payroll

Overview

You'll own the artist brand strategy for FONO, building narratives and super fandoms across a global audience. You'll work with the Universal Music Group team to plan direct-to-consumer tactics and drive an always-on fan facing strategy. You'll craft compelling copy for websites, social media, and print ads, and you'll leverage platforms like Spotify, YouTube, and Apple Music alongside Twitch, TikTok, and Discord to position artists in culture. This role stands apart with its bilingual requirement and dual focus on creative design and brand strategy.

What You'll Do8

  • 1Build artist brand strategies focused on narrative and super fandom for FONO.
  • 2Plan direct-to-consumer tactics to grow artist fan bases within the first 90 days.
  • 3Drive an always-on fan facing strategy with the artist, aligning with culture.
  • 4Write engaging, clear copy for websites, social media, and print ads.
  • 5Create and implement artist brand and narrative guidelines.
  • 6Monitor Spotify, YouTube, and Apple Music charts to inform strategy.
  • 7Understand Twitch, TikTok, Reddit, SoundCloud, and Discord to engage fans.
  • 8Use PowerPoint, Google Sheets, Keynote, Canva, and Adobe tools for presentations and design.

Requirements8

  • 14+ years in marketing, ideally at an ad agency.
  • 23+ years in brand strategy, copywriting, and creative design.
  • 3Bilingual fluency in Spanish and English with impeccable communication skills.
  • 4Bachelor's degree in marketing, communications, design, or related field.
  • 5Proficiency in Adobe Creative Suite including Photoshop, Illustrator, and InDesign.
  • 6Creative design portfolio showcasing successful brand work.
  • 7Proven record of developing and implementing brand strategies and campaigns.
  • 8Strategic thinking with attention to detail.

Salary Insight

$82 - $85k per year

Location

Typeonsite
LocationLos Angeles, California

Required Skills

Brand StrategyCopywritingAdobe Creative SuiteBilingual Spanish EnglishSocial Media Platforms
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