Marketing Specialist, Graphic Design & Digital Marketing
Overview
You own the full creative lifecycle at DingoBlu, from Adobe Creative Cloud designs to Salesforce email campaigns, supporting a financial technology platform. You report to the Senior Marketing Manager and partner with cross-functional teams to deliver on-brand collateral, events, and web content. This role blends hands-on design with project management, giving you ownership of brand experiences across trade shows, email, and social media. The difference here: you help build a brand from the ground up, with AI tools like ChatGPT and Adobe Firefly at your disposal, all within a compliance-driven financial services environment.
What You'll Do10
- 1Design marketing collateral in Adobe Creative Cloud and Canva, including flyers, presentations, and digital graphics, ensuring brand consistency across all channels.
- 2Build and update landing pages on WordPress and refresh website content to support campaigns, products, and events, with routine QA for accuracy and functionality.
- 3Send email campaigns through Salesforce or HubSpot, coordinating segments, testing, and approvals, then monitor open rates and click-throughs for optimization.
- 4Produce short-form video for social media using CapCut or Premiere Pro, creating graphics and managing the content calendar for organic channels.
- 5Manage marketing projects from intake to delivery, tracking timelines and vendor coordination for print, promotional products, and event materials.
- 6Support trade shows and client events, handling exhibit logistics, branded merchandise, and on-site presence to elevate the DingoBlu experience.
- 7Organize the digital asset library in Bynder or Dropbox, enforcing version control and naming conventions for easy team access.
- 8Prepare materials for compliance review and proofread every asset, ensuring approvals are tracked and only final versions are published.
- 9Leverage AI tools like ChatGPT and Microsoft Copilot for content drafts and design ideation, while maintaining human oversight for accuracy.
- 10Monitor campaign performance in Google Analytics and Social Media Analytics, compiling reports to refine future marketing strategies.
Requirements10
- 12-5 years in marketing, graphic design, or digital marketing, with a portfolio showing print and digital work.
- 2Bachelor's degree in marketing, communications, or related field (preferred).
- 3Hands-on Adobe Creative Cloud skills (Photoshop, Illustrator, InDesign) and Canva for rapid asset creation.
- 4Experience with email marketing platforms like Salesforce or HubSpot, including list management and A/B testing.
- 5Familiarity with CMS such as WordPress for landing pages and content updates, plus basic SEO principles.
- 6Proven ability to edit short-form video using Premiere Pro, CapCut, or After Effects.
- 7Strong project management skills, juggling multiple deadlines and vendors for print and events.
- 8Exceptional written and verbal communication, with a keen eye for proofreading and detail.
- 9Comfort with AI platforms like ChatGPT and Adobe Firefly to accelerate workflows.
- 10Willingness to travel periodically for trade shows and events, including occasional evenings and weekends.
Salary Insight
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