Head of Social Media & Content Marketing
Overview
You will own our digital storytelling and brand engagement across Facebook, Instagram, Twitter, LinkedIn, and emerging channels, reaching 5+ million monthly impressions. You lead a hybrid remote team of 5 content creators and strategists, reporting to the CMO. This role blends creative content production with data-driven iteration, and requires fluency in English and Spanish. You'll shape narratives for our culturally diverse audience and build lasting relationships with influencers and partners.
What You'll Do8
- 1Build a unified social media strategy across Facebook, Instagram, Twitter, LinkedIn, and emerging platforms to boost engagement and brand awareness.
- 2Design engaging posts, videos, and graphics using Adobe Creative Suite and video editing tools to craft high-quality visual stories.
- 3Drive real-time community engagement using social listening tools like Hootsuite and Buffer, turning insights into actionable tactics.
- 4Implement SEO best practices and conduct keyword research to increase content discoverability.
- 5Analyze performance metrics with Google Analytics and marketing analytics to report on ROI and iterate on strategy.
- 6Forge partnerships with media outlets, influencers, and community partners through effective PR tactics.
- 7Coordinate paid campaigns on Facebook Ads and other advertising platforms to target niche audiences efficiently.
- 8Ensure all content aligns with branding guidelines and passes high standards of accuracy and cultural relevance in English and Spanish.
Requirements8
- 13+ years leading social media marketing teams or campaigns in a digital environment.
- 2Deep knowledge of social platforms' algorithms and best practices in content creation, graphic design using Adobe Photoshop and Illustrator, and video editing.
- 3Strong grasp of SEO techniques, web analytics with Google Analytics, and performance monitoring.
- 4Demonstrated ability to craft bilingual content in English and Spanish for diverse audiences while keeping brand voice consistent.
- 5Hands-on experience with social listening tools like Hootsuite or Buffer for real-time insights.
- 6Track record of building positive relationships with media outlets and influencers.
- 7Familiarity with Facebook Ads campaigns, keyword research, and branding principles.
- 8Ability to analyze complex data sets on social metrics and translate them into strategic decisions.
Salary Insight
$30 - $42k per year
Location
Required Skills
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