Senior Manager Creator Content Partnerships DTC
Overview
Senior Manager leads creator content and partnerships strategy to drive Disney+ growth. This role owns creator program development and partnership execution. It differentiates itself through strategic vision and cross-functional leadership.
What You'll Do18
- 1Define and lead long-term strategy for Disney's Creator Content and Partnerships initiatives supporting Disney+ growth
- 2Lead, coach, and develop high-performing Creator Content and Partnerships team fostering creativity and accountability
- 3Develop scalable creator partnership programs connecting creators with Disney franchises
- 4Oversee TikTok Creator Program and other strategic initiatives ensuring successful execution
- 5Build relationships with creators and media partners across creator ecosystem
- 6Design partnership frameworks and engagement models for long-term collaboration
- 7Identify emerging platforms and trends to inform content strategies
- 8Lead creator content pipeline from concept to execution aligning with Disney storytelling standards
- 9Partner with Marketing Programming Product Editorial teams for creator-first content experiences
- 10Champion experimentation with new content formats while maintaining brand integrity
- 11Lead cross-functional initiatives with Marketing Product Programming Content Analytics Partnerships Legal International teams
- 12Serve as subject matter expert on creator marketing and creator economy
- 13Influence executives through data-driven recommendations based on audience insights
- 14Establish scalable workflows governance and best practices for long-term growth
- 15Create success metrics evaluating audience engagement and business outcomes
- 16Optimize creator investments using analytics and consumer insights
- 17Expand Disney's creator ecosystem through innovative partnership models
- 18Balance creative innovation with disciplined execution for measurable impact
Requirements15
- 1Bachelor's degree or equivalent professional experience
- 27+ years experience in creator partnerships influencer marketing content strategy digital marketing entertainment media
- 34+ years leading coaching high-performing teams
- 4Proven success leading large-scale creator or influencer marketing programs
- 5Extensive experience working directly with creators talent agencies management companies digital media partners
- 6Deep understanding of creator economy monetization models audience behaviors platform ecosystems
- 7Strong experience creating creator-led content strategies across TikTok YouTube Instagram Snapchat emerging channels
- 8Ability to lead cross-functional initiatives across Marketing Product Programming Content Analytics Partnerships Legal International teams
- 9Creative instincts developing compelling concepts campaigns
- 10Excellent analytical presentation storytelling communication influencing senior leaders
- 11Willingness to travel attend industry events
- 12Preferred: Experience in leading creator-led franchises original programming digital content initiatives
- 13Preferred: Understanding internet culture social trends creator communities emerging media formats
- 14Preferred: Managing high-volume creator campaigns knowledge of audience development performance marketing content monetization
- 15Preferred: Executive presence influencing internal stakeholders external partners
Salary Insight
Salary not disclosed in listing
Location
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