Manager Creator Content & Partnerships - Direct to Consumer
Overview
Disney Direct-to-Consumer (DTC) Creator Content & Partnerships manager oversees creator collaborations that expand audience engagement across Disney+ globally. This leader shapes creator strategies that drive audience growth engagement and retention while reporting to the Director. The role involves leading high-impact creator initiatives from strategy through execution and managing a team responsible for scalable creator programs and measurable business results.
What You'll Do14
- 1Develop and execute creator partnership strategies supporting Disney+ audience growth engagement and retention
- 2Build scalable creator programs connecting creators talent and media brands with Disney franchises and original content
- 3Lead Disney TikTok Creator Program and other strategic creator initiatives driving innovation operational excellence and measurable business impact
- 4Cultivate relationships with creators talent agencies and strategic partners to expand Disney creator ecosystem
- 5Develop partnership models and creator engagement strategies fostering long-term relationships while delivering measurable results
- 6Monitor emerging platform trends creator behaviors and digital culture to identify new audience engagement opportunities
- 7Create and optimize creator-led content initiatives from concept through launch aligning with Disney storytelling and brand standards
- 8Lead creator content development collaborating with creative marketing programming and product teams to produce short-form content
- 9Shape creator programming complementing Disney+ content strategy while expanding audience reach across digital platforms
- 10Evaluate content performance and audience insights to inform programming decisions and future content investments
- 11Lead coach and develop high-performing Creator Content & Partnerships team fostering creativity accountability and collaboration
- 12Partner with Marketing Product Programming Content Analytics Sales Partnerships and International teams to align creator initiatives with Disney+ business objectives
- 13Serve as trusted advisor on creator strategy providing recommendations based on audience insights performance analytics and industry trends
- 14Drive operational excellence by developing scalable processes improving workflows and establishing best practices across creator organization
Requirements15
- 1Bachelor's degree or equivalent professional experience
- 25+ years of experience in digital media creator partnerships social media content strategy digital marketing entertainment or related field
- 35+ years of people leadership experience including leading coaching and developing high-performing teams
- 4Proven success developing and managing creator or influencer partnership programs at scale
- 5Experience working directly with creators talent agencies management companies or digital media partners
- 6Strong understanding of creator ecosystems social platforms and emerging digital media trends
- 7Experience developing or overseeing short-form content strategies across TikTok YouTube Instagram and other creator-first channels
- 8Ability to lead complex cross-functional initiatives across marketing content product analytics and business teams
- 9Strong analytical mindset using audience insights and performance data to inform strategy and investment decisions
- 10Excellent communication presentation relationship-building and stakeholder management skills
- 11Preferred experience in media entertainment streaming digital publishing or creator-focused organizations
- 12Knowledge of creator monetization models incentive structures and partnership frameworks
- 13Experience managing high-volume creator content operations
- 14Deep understanding of internet culture creator trends and emerging social platforms
- 15Demonstrated ability to influence senior leaders and external partners through strategic thinking and data-driven recommendations
Salary Insight
$105 - $141k per year
Location
Required Skills
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