Senior Manager, Field & Integrated Marketing Programs
Overview
Own the flagship event portfolio for IPO and Private Equity markets, driving 62% of pipeline from field events. Lead a team of Event Coordinators and partner with Business Development to execute integrated campaigns that nurture and convert C-level prospects. This role combines strategic planning with hands-on execution for 2,000+ global brands.
What You'll Do6
- 1Build the annual integrated marketing plan for flagship events and regional field events, aligning with revenue goals.
- 2Coach and develop Event Coordinators to own event logistics, sponsor management, and post-event follow-up.
- 3Define ROI metrics in Salesforce for campaigns and events, tracking net new leads and pipeline influence.
- 4Design event experiences that attract ICP-fit buyers, deliver insights, and foster connections before, during, and after.
- 5Own sponsor relationships and lead co-marketing initiatives with ecosystem partners for flagship events.
- 6Drive thought leadership by repackaging existing assets and partnering with SMEs to create new insights.
Requirements5
- 17+ years in B2B event marketing with proven success in signature events.
- 2Strong project management skills from ideation to execution.
- 3Experience with CRM (e.g., Salesforce) or marketing automation (e.g., Marketo).
- 4Detail-oriented with sharp focus on logistics and quality.
- 5Ability to manage multiple projects and priorities in a fast-paced environment.
Salary Insight
$125 - $150k per year
Location
Required Skills
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