Senior Director Customer Marketing Campaigns Events
Overview
Own the full customer lifecycle marketing strategy, integrated campaign architecture, and Tier 1 event execution for Ping Identity, a leader in cloud identity serving over half of the Fortune 100. As a key member of the Marketing Leadership Team, you will build and scale customer advocacy, unify marketing motions, and redefine event experiences that drive pipeline, loyalty, and brand influence. This role partners closely with Product Marketing, Demand Gen, Field Marketing, Sales, and Customer Success to deliver measurable business outcomes and shape the company's path to $1B in revenue.
What You'll Do8
- 1Own the end-to-end customer lifecycle marketing strategy, from onboarding and engagement to retention, expansion, and advocacy, leveraging Salesforce and Marketo to personalize journeys.
- 2Build and scale customer reference, testimonial, and advocacy programs that place customers at the center of storytelling and go-to-market motions, using Influitive to manage advocacy.
- 3Partner with Customer Success to drive value realization and engagement through strategic campaigns, success stories, and community building in Higher Logic.
- 4Architect a cohesive, multi-channel campaign strategy aligned with Sales, SDRs, and Product Marketing, ensuring every campaign ties to pipeline generation and brand impact.
- 5Break down silos and unify marketing motions under a shared campaign framework using Asana for planning and Tableau for reporting.
- 6Redefine the event experience strategy to elevate brand perception and deepen engagement, overseeing execution of PingYOUniverse and major industry conferences using RainFocus.
- 7Drive alignment between in-person and digital experiences, ensuring event strategy amplifies integrated campaigns and thought leadership, measuring ROI with Google Analytics.
- 8Lead and mentor a high-performing team of campaign managers, event marketers, and customer marketing specialists to deliver exceptional experiences.
Requirements6
- 110+ years of progressive marketing leadership experience in B2B tech/SaaS, including managing multiple teams and functions.
- 2Strong background in customer marketing, campaign strategy, and event leadership, with a track record of building and scaling advocacy programs.
- 3Experience working closely with Sales and SDRs on go-to-market execution, demonstrating cross-functional collaboration.
- 4Proven success in developing integrated campaign frameworks that tie directly to revenue outcomes, using HubSpot or Marketo.
- 5Passion for crafting exceptional customer and brand experiences, with a data-driven mindset and bias for action.
- 6Entrepreneurial spirit with ability to thrive in fast-changing environments, balancing strategic vision with tactical execution.
Salary Insight
$182 - $236k per year
Location
Required Skills
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