Lifecycle Maximization Marketing Director
Overview
Groundworks Operations, LLC seeks a skilled Director of Lifecycle Maximization Marketing to lead marketing strategies that drive customer engagement and lifetime value. This role combines data-driven insights with creative execution to deliver personalized communications across the entire customer journey.
What You'll Do11
- 1Own the customer journey lifecycle: Develop and manage marketing strategies across acquisition onboarding engagement retention and reactivation
- 2Segment and personalize audiences using behavioral transactional and demographic data to build targeted lifecycle campaigns
- 3Execute multi-channel lifecycle campaigns including email SMS in-app push and paid media retargeting with automation and scalability
- 4Analyze performance metrics such as churn rate CLV and engagement rates to identify growth opportunities
- 5Conduct A/B and multivariate testing to refine messaging timing and channel mix
- 6Collaborate cross-functionally with operations sales analytics creative and brand teams
- 7Manage marketing automation platforms like Cordial Braze HubSpot Salesforce Marketing Cloud and Klaviyo
- 8Lead development and analysis of customer journey research to improve satisfaction and loyalty
- 9Design and optimize retention and rewards programs to enhance customer stickiness and reduce churn
- 10Regularly report to work on time each day
- 11Drive measurable improvements in customer retention engagement and lifetime value
Requirements8
- 1Bachelor’s degree in Marketing Business Communications or related field MBA preferred
- 210+ years of experience in lifecycle CRM retention or growth marketing
- 3Proven track record of improving customer retention engagement and lifetime value
- 4Strong analytical skills and experience with data visualization tools like Looker Tableau or Google Analytics
- 5Hands-on experience managing marketing automation and CRM tools at scale such as Braze Iterable Salesforce or HubSpot
- 6Excellent communication skills and customer-centric mindset
- 7Ability to manage multiple projects in a fast-paced environment
- 8Experience with AWS Kubernetes React and CPC Card certifications
Salary Insight
$145 - $200k per year
Location
Required Skills
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