Senior Director CRM Lifecycle Marketing
Overview
Lead CRM strategy and lifecycle marketing across owned channels to boost member engagement and revenue. Drive annual priorities and design scalable personalization solutions.
What You'll Do11
- 1Define annual CRM priorities and performance targets to strengthen member engagement and retention
- 2Translate CRM priorities into a strategic roadmap and lead execution of lifecycle marketing initiatives
- 3Scale triggered campaigns to enhance communication relevance and drive ancillary business growth
- 4Develop communication plans for owned channels supporting member initiatives and local activations
- 5Ensure best-in-class campaign execution through planning briefing QA testing and post-campaign analysis
- 6Monitor owned channel performance and identify revenue-generating opportunities
- 7Establish measurement frameworks to evaluate CRM strategy effectiveness
- 8Partner with Data Analytics and Technology teams to improve audience segmentation and measurement
- 9Build and develop a high-performing CRM team with coaching and development focus
- 10Serve as CRM and lifecycle marketing subject matter expert for senior leadership
- 11Align cross-functional teams to deliver integrated marketing experiences
Requirements6
- 1Bachelor’s degree in Marketing Business or related field with MBA preferred
- 212+ years of CRM lifecycle marketing retention experience with 5+ years in leadership
- 3Expertise in lifecycle marketing audience segmentation personalization campaign planning testing and journey optimization
- 4Strong analytical abilities to translate performance data into actionable insights
- 5Proven leadership and cross-functional management experience in complex organizations
- 6Deep knowledge of CRM strategy channel growth and member engagement tactics
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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