Head of Marketing Corporate Commercial Institutional Banking
Overview
Strategic senior marketing leader oversees marketing for Corporate Commercial Institutional Banking Treasury & Payment Solutions Investment Services. Drives client acquisition revenue growth and strengthens market position. Balances rapid change with disciplined focus on marketing and business lines.
What You'll Do31
- 1Strategic leadership Develop and execute integrated marketing strategies aligned to business objectives across payments investment services corporate commercial and institutional banking segments
- 2Lead positioning and go-to-market efforts Identify growth opportunities across target industries client segments and geographies
- 3Client Acquisition & Revenue Growth Design and oversee acquisition campaigns that generate qualified opportunities for relationship managers and sales teams
- 4Develop segment-specific marketing programs to increase penetration within middle market large corporate institutional and sponsor-backed client segments
- 5Partner closely with sales leadership to improve pipeline generation conversion rates and client engagement outcomes
- 6Support cross-sell and wallet-share expansion initiatives across treasury management payments capital markets and investment services
- 7Lead client lifecycle and relationship marketing initiatives focused on retention engagement and expansion
- 8Develop thought leadership content marketing events and executive engagement strategies that reinforce trusted advisor positioning
- 9Create programs that improve client experience strengthen loyalty and deepen strategic relationships with key clients and centers of influence
- 10Partner with sales and product teams to tailor communications and value propositions to specific industries and client needs
- 11Establish data-driven marketing frameworks and KPIs tied to acquisition engagement cross-sell and revenue outcomes
- 12Utilize CRM digital analytics client insights and marketing automation tools to optimize campaign effectiveness and segmentation
- 13Manage budgets agency relationships and marketing resource allocation to maximize ROI
- 14Ensure all marketing activities comply with regulatory legal brand and risk management standards
- 15Lead and develop a high-performing team across segment marketing product digital marketing events and sales enablement
- 16Foster strong partnerships with sales product strategy and compliance teams
- 17Promote a culture of innovation accountability collaboration and continuous improvement
- 18Demonstrated success supporting complex B2B sales organizations and revenue growth initiatives
- 19Strong understanding of corporate and commercial client buying behaviors and relationship-based selling models
- 20Experience leading integrated marketing programs across digital content events brand and demand generation channels
- 21Deep knowledge of payments treasury services lending institutional products and investment solutions preferred
- 22Proven ability to influence senior executives and lead cross-functional initiatives in a matrixed organization
- 23Experience managing large-scale budgets agencies and marketing technology platforms
- 24Strategic curious action-oriented leader who balances moving quickly with an eye on long-term objectives
- 25Exceptional interpersonal verbal and written communication skills
- 26Proven ability to integrate AI and automation into end-to-end marketing ecosystems to drive efficiency scalability and measurable revenue impact
- 27Working knowledge of AI use cases across the customer lifecycle including predictive targeting lead scoring next-best-action and dynamic personalization
- 28Experience partnering with data science digital and MarTech teams to operationalize AI into production marketing workflows
- 29Design and implement end-to-end measurement frameworks across the customer journey linking marketing activity to pipeline generation client acquisition engagement retention and revenue outcomes
- 30Leadership & Management Behavioral Competencies: Strong Business Acumen Influencing and Empowering Others Change Management Advocate Outcome Drive Talent Management
- 31If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants
Requirements14
- 15+ years building ETL pipelines with Spark and Airflow
- 2Strong understanding of corporate and commercial client buying behaviors and relationship-based selling models
- 3Experience leading integrated marketing programs across digital content events brand and demand generation channels
- 4Deep knowledge of payments treasury services lending institutional products and investment solutions
- 5Proven ability to influence senior executives and lead cross-functional initiatives in a matrixed organization
- 6Experience managing large-scale budgets agencies and marketing technology platforms
- 7Strategic curious action-oriented leader who can balance moving quickly with an eye on long-term objectives
- 8Exceptional interpersonal verbal and written communication skills
- 9Proven ability to integrate AI and automation into end-to-end marketing ecosystems to drive efficiency scalability and measurable revenue impact
- 10Working knowledge of AI use cases across the customer lifecycle including predictive targeting lead scoring next-best-action and dynamic personalization
- 11Experience partnering with data science digital and MarTech teams to operationalize AI into production marketing workflows
- 12Demonstrated success supporting complex B2B sales organizations and revenue growth initiatives
- 13Strong business acumen influencing and empowering others change management advocacy outcome drive talent management
- 14Ability to accommodate disability during application or hiring process
Salary Insight
$215 - $253k per year
Location
Required Skills
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