Head of Marketing at Truv - Demand Generation Expertise
Overview
Truv seeks a Head of Marketing to lead full-funnel demand generation and PLG strategy. The role drives revenue pipelines through multi-channel campaigns and cross-functional collaboration. This position balances engine building with growth innovation.
What You'll Do11
- 1Design and execute full-funnel demand generation strategies across ABM paid media content webinars events partnerships email and SEO
- 2Drive self-serve onboarding trial sign-ups usage-based growth and product qualified lead conversion
- 3Build cadence and channels to accelerate free-to-paid conversion
- 4Collaborate with Product Marketing to refine positioning around real-time data borrower empowerment and GSE alignment
- 5Align marketing with Sales Product RevOps and Customer Success to optimize funnel flows from awareness to revenue
- 6Monitor KPIs such as MQLs PQLs SQLs conversion rates CAC and ROI using data-driven iteration
- 7Lead and mentor a high-performing marketing team across demand product marketing content and growth engineering
- 8Manage marketing budgets forecast pipeline impact and deliver transparent results to leadership
- 9Develop platform-building mindsets and scalable GTM processes
- 10Run ABM programs targeting enterprise lenders and credit unions
- 11Craft persuasive messaging resonating across compliance operations and lending executive personas
Requirements11
- 15+ years building ETL pipelines with Spark and Airflow
- 2CPC Card certified professional
- 3AWS Certified cloud infrastructure expertise
- 4Cloud Native Application Platforming certification
- 55+ years experience with data tools and automation platforms
- 6Proven ability to scale marketing motion from inbound to enterprise self-serve revenue
- 7Hands-on experience with CLAY enrichment tools and marketing tech stacks
- 8Familiarity with compliance regulations DU/AIM and income verification frameworks
- 9Strong analytical mindset with data-driven funnel optimization experience
- 10Experience marketing fintech or verification solutions preferred
- 11Excellent leadership skills building cross-functional teams and aligning SDR/BDR groups
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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