Head of Demand Generation at Augment Code
Overview
Augment Code seeks a senior individual contributor to lead demand generation for a technical engineering audience. You will architect and execute multi-channel campaigns that drive qualified pipeline while operating autonomously without agency constraints. This role requires deep expertise in B2B software marketing with proven ability to own end-to-end processes from audience development to performance optimization.
What You'll Do11
- 1Build and maintain a scalable pipeline engine using Cosmos and AI tools
- 2Design and launch integrated campaigns across paid social search email and ABM channels
- 3Implement SQL queries and custom dashboards to measure campaign effectiveness
- 4Lead weekly experiments with defined hypotheses and rapid iteration cycles
- 5Develop playbooks and documentation to ensure campaign continuity
- 6Collaborate with RevOps to establish robust attribution and CRM hygiene practices
- 7Automate manual processes and create reusable assets for future initiatives
- 8Analyze competitor strategies and identify differentiation opportunities
- 9Forecast pipeline targets in alignment with Head of Marketing and RevOps
- 10Drive technical messaging tailored to skepticism of engineering audiences
- 11Establish measurable success criteria for all marketing activities
Requirements11
- 15+ years in demand generation or growth marketing at B2B software companies
- 2Proven experience with ABM account selection and multi-touch engagement
- 3Strong proficiency with paid social search and programmatic advertising platforms
- 4Demonstrated ability to work with engineering teams and understand technical product nuances
- 5Experience with SQL querying and data visualization tools like PostHog
- 6Familiarity with Customer.io and Salesforce ecosystems
- 7Ability to operate independently without agency oversight or creative briefs
- 8Track record of shipping campaigns from concept to closure with data-driven decisions
- 9Understanding of attribution challenges in complex B2B sales cycles
- 10Experience managing cross-functional projects involving marketing operations and sales
- 11Strong communication skills to translate technical concepts for non-technical stakeholders
Salary Insight
$200 - $275k per year
Location
Required Skills
Similar open positions
Explore active roles that match your skills and interests.
AIFund
VerifiedMarketing Engineer, B2B SaaS & Demand Generation
Lead the creation of automation and AI-driven tooling that enables a small marketing team to operate at scale. You will write code and build agentic workflows to transform manual processes into self-improving systems. This role reports to the Head of Marketing and works in an office setting.
Saravana@co
VerifiedMarketing Manager B2B SaaS Demand Generation
Own demand generation strategy scaling across multiple channels. Lead cross functional team to achieve revenue targets. Drive brand awareness and lead acquisition. This is a full time remote position offering competitive compensation and benefits. What makes this role different is the focus on integrated marketing automation and performance analytics.
Signalfire
VerifiedDemand Generation Manager - VC Backed Startups
SignalFire seeks Demand Generation Managers to build and scale revenue programs at VC-backed startups. This role offers visibility to exclusive early-stage opportunities without public listings. Ideal candidates own multi-channel campaigns that generate pipeline and revenue while driving top-of-funnel awareness.
Userpilot
VerifiedDemand Generation Marketing Manager - Userpilot
Userpilot seeks a strategic Demand Generation Marketing Manager to design and lead high-impact campaigns for mid-market and enterprise B2B SaaS. This role drives revenue-focused initiatives across multiple channels while collaborating with cross-functional teams to achieve measurable ROI. The ideal candidate thrives in fast-paced environments and demonstrates a proven ability to scale marketing efforts.
Mintmcp
VerifiedFounding Growth Marketer, B2B Dev Tools & AI Infrastructure
You own how MintMCP grows, turning heavy inbound into measurable, repeatable pipeline across both self-serve and sales-assist motions. You drive positioning for a technical buyer and own demand gen across SEO, AEO, paid, and content, plus outbound and lifecycle. You report to the CEO and work with the GTM team in person in the SF Bay Area. You orchestrate a fleet of agents to handle repeatable work, so one marketer covers more ground than a traditional team. This role is for a senior growth marketer who sets the message, picks high-leverage bets, and instruments the funnel, then runs it with agents.
Perfect-Venue
VerifiedHead of Marketing, B2B SaaS & Demand Generation
You own Perfect Venue's market narrative and the inbound pipeline that comes with it. Reporting to the CEO, you lead demand generation, lifecycle, content, and brand across an $80B events industry. You build campaigns, write copy, and pull reports yourself, using AI to multiply output. You manage agency partners and set the quality bar. This is a hands-on role with direct impact on revenue, backed by top investors and thousands of venues nationwide.