Demand Generation Marketing Manager - Userpilot
Overview
Userpilot seeks a strategic Demand Generation Marketing Manager to design and lead high-impact campaigns for mid-market and enterprise B2B SaaS. This role drives revenue-focused initiatives across multiple channels while collaborating with cross-functional teams to achieve measurable ROI. The ideal candidate thrives in fast-paced environments and demonstrates a proven ability to scale marketing efforts.
What You'll Do9
- 1Develop and execute demand generation plans tailored for mid-market and enterprise SaaS accounts
- 2Design and manage Account-Based Marketing campaigns achieving specific conversion goals
- 3Lead cross-functional collaboration between Sales Marketing and Revenue Operations
- 4Analyze campaign performance using data-driven insights to optimize spend across LinkedIn Google Ads and Reddit
- 5Report campaign outcomes and pipeline contributions to leadership with focus on ROI
- 6Manage budgets for paid channels to maximize lead quality and volume
- 7Create compelling campaign concepts that differentiate within competitive markets
- 8Coordinate with Product Management and User Experience teams to align messaging with product capabilities
- 9Maintain and enhance CRM systems to ensure accurate tracking of account interactions
Requirements8
- 13-5 years of B2B SaaS growth experience with documented success stories
- 22-3 years managing ABM and demand generation campaigns for enterprise accounts
- 3Proven track record with HubSpot and related marketing automation platforms
- 4Minimum 2 years hands-on experience with digital advertising platforms
- 5Strong analytical skills with experience demonstrating ROI through metric analysis
- 63-5 years of direct experience in cross-functional team leadership
- 7Familiarity with product analytics tools and user engagement platforms
- 8Ability to thrive in a fast-paced growth environment
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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