Marketing Manager B2B SaaS Demand Generation
Overview
Lead B2B marketing strategy and demand generation for Vishay Precision Group. Owner of revenue focused marketing initiatives at a global manufacturer of data acquisition systems and test instrumentation. Partner with Sales Product Management Engineering Customer Support to drive qualified demand and enhance brand positioning.
What You'll Do11
- 1Develop and execute annual B2B marketing plans aligned with growth revenue and pipeline goals
- 2Launch integrated campaigns across digital content email social media PR events and product marketing
- 3Collaborate with Sales to elevate lead quality conversion and pipeline contribution
- 4Translate technical product capabilities into clear differentiated messaging
- 5Own marketing KPIs dashboards and reporting for campaign performance lead generation and ROI
- 6Utilize HubSpot for automation segmentation lead nurturing workflows and analytics
- 7Analyze performance data identify gaps and refine strategy messaging channels and budget allocation
- 8Evaluate emerging marketing technologies AI tools and automation opportunities
- 9Oversee customer focused content including collateral technical documentation case studies presentations and videos
- 10Support product launches with coordinated campaigns and sales enablement assets
- 11Conduct market and competitive research to inform positioning and growth initiatives
Requirements8
- 15+ years building ETL pipelines with Spark and Airflow
- 27+ years progressive B2B marketing experience leading initiatives and teams
- 3Strong HubSpot proficiency including automation segmentation lead nurturing workflows and analytics
- 4Ability to translate complex technical concepts for technical and nontechnical audiences
- 5Bachelor`s degree in Marketing Communications Business or related field
- 6Experience managing direct reports and external vendors or agencies
- 7Excellent written verbal presentation project management and prioritization skills
- 8Demonstrated success communicating technical concepts to diverse stakeholders
Salary Insight
$120 - $165k per year
Location
Required Skills
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