Marketing Campaign Analyst, B2B SaaS & Demand Generation
Overview
Lead marketing campaign initiatives that integrate campaign requirements data and business needs to drive effective strategies. Collaborate with internal and external partners to develop execute and monitor campaigns ensuring compliance with company standards. Owner of campaign analytics presenting findings to enable data driven decisions. Works independently with strong analytical communication and project management skills.
What You'll Do14
- 1Interpret business needs into detailed campaign and analytic requirements
- 2Build and execute marketing campaigns start to finish
- 3Interface closely with various product and marketing teams for project management and scheduling
- 4Collaborate with internal and external partners
- 5Coordinate campaign deliverables to internal and/or external end users
- 6Engage with Analytics/Reporting team to confirm campaign reporting tracking objectives are built into campaign
- 7Prior SAS coding experience a plus
- 8Experience extracting data from multiple source systems and relational databases
- 9Analytic and problem solving skills with an attention to detail
- 10Financial Services experience preferred
- 11Ability to collaborate effectively while multitasking in a fast paced environment under tight deadlines
- 12Basic project management experience ability to lead project from inception to completion
- 13Adobe Workfront Management Platform experience
- 14Excellent written and oral communication skills
Requirements11
- 15+ years building ETL pipelines with Spark and Airflow
- 23-5 seasons of Database Marketing Campaign Operations Marketing Analytics or related field
- 3Cloud tool experience such as: Azure Synapse Databricks Python SQL
- 4Preferred Skills/Experience 5+ years of SAS coding
- 5Experience extracting data from multiple source systems and relational databases
- 6Analytic and problem solving skills with an attention to detail
- 7Financial Services experience preferred
- 8Ability to collaborate effectively while multitasking in a fast paced environment under tight deadlines
- 9Basic project management experience ability to lead project from inception to completion
- 10Adobe Workfront Management Platform experience
- 11Excellent written and oral communication skills
Salary Insight
$105 - $124k per year
Location
Required Skills
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