Marketing Analyst - Customer Behavior & Lifecycle at Fanatics Commerce
Overview
We seek a Marketing Analyst to lead customer behavioral analysis on our Lifecycle Marketing team. This role blends technical curiosity with behavioral data to build a holistic customer view and champion AI adoption. Success is measured by delivering results through bold capabilities and measurable outcomes.
What You'll Do14
- 1Partner with senior marketing analysts engineering and strategy teams to define and enable customer-level behavioral signals and attributes across the CDP
- 2Serve as the go-to resource for teams answering ad hoc questions about ecommerce customer behavior bridging analytical findings with business context
- 3Translate complex technical requirements and behavioral data concepts into clear language for non-technical collaborators
- 4Support lifecycle marketing initiatives by providing behavioral insights for relevant targeting segmentation and personalization across cross-channel campaigns
- 5Define and maintain standards for monitoring marketing database health including subscriber validity engagement signals and suppression logic
- 6Create summaries visuals and readouts that make complex customer behavior understandable for non-technical stakeholders
- 7Own advancement of AI capabilities for the Customer Operations Lifecycle Marketing team identifying and piloting opportunities to apply AI/ML to daily operations
- 8Build and iterate on AI-enabled workflows using tools like Claude ChatGPT to drive operational efficiencies and unlock deeper analytical capabilities
- 9Connect disparate data sets to answer nuanced questions about ecommerce customer behavior across the enterprise such as comparing brand buyers against broader customer base
- 10Proactively identify gaps in behavioral data coverage and propose solutions to improve targeting precision and personalization quality
- 11Take end-to-end ownership of behavioral signal enablement from defining requirements through validation and deployment in the CDP ensuring data quality and reliability
- 12Monitor and maintain marketing database health implementing suppression logic and engagement hygiene standards to protect deliverability and sender reputation
- 13Manage a pipeline of ad hoc analytical requests delivering timely accurate actionable findings with clear documentation
- 14Hold a high bar for data integrity and analytical rigor proactively flagging issues and driving resolution in partnership with engineering and marketing operations stakeholders
Requirements8
- 13+ years of experience in ecommerce CRM lifecycle marketing or related field with focus on analytics
- 2Strong analytical mindset with solid understanding of customer data data hygiene and database marketing principles
- 3Strong proficiency in SQL and experience working with large complex datasets
- 4Strong communication skills translating complex strategic requirements into technical terminology for non-technical audiences
- 5Hands-on experience building workflows to improve operational efficiency via AI tools like Claude ChatGPT or equivalent platforms
- 6Experience with real-time CDPs or CRM systems ideally Adobe Experience Platform and Journey Optimizer
- 7Understanding of email deliverability fundamentals including bounces complaints sender reputation and engagement signals as well as DMARC DKIM and sender reputation management
- 8Required qualifications include 5+ years building ETL pipelines with Spark and Airflow
Salary Insight
$77 - $94k per year
Location
Required Skills
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