Senior Analyst Marketing Analytics
Overview
Lead strategy for quantifying paid marketing impact across the full customer funnel. Map user journeys from paid media touchpoints to offline sales while integrating online behavior with offline data. Collaborate with Media Finance and Operations to design growth strategies using SQL and Tableau to maximize marketing ROI.
What You'll Do6
- 1Work with other departments providing analytical insight on business performance
- 2Research and analyze business trends and customer behavior data to identify opportunities for website enhancements
- 3Analyze web analytics data as well as other offline data to evaluate site performance
- 4Work with the Web Analyst to provide weekly Web Analytic dashboards
- 5Take the lead on new programs and initiatives for Web Analytics Team
- 6Provide web analytics strategy to Specialty Channels
Requirements11
- 1Must be eighteen years of age or older
- 2Must be legally permitted to work in the United States
- 3Responsible for helping others and providing on-the-job training or guidance
- 4Demonstrated business/financial modeling capabilities with tools such as Excel and Access
- 5Demonstrated skills in applying statistical analysis principles to business challenges
- 6Demonstrated communication and interpersonal skills
- 7Demonstrated ability to work well with others
- 8Strong analytical skills with attention to detail; self-starter
- 9Prior Business Analyst roles
- 10Expertise in Tableau
- 11Familiarity with paid media platforms (Google Ads, Meta Ads Manager) and attribution modeling (Linear, First-Touch, Data-Driven)
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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