Sr Analyst Retail Marketing
Overview
The Sr Analyst Retail Marketing owns and drives retail marketing strategy across Target Walmart CVS and beyond. This role partners with the retail team to develop and execute campaigns that analyze performance and optimize growth.
What You'll Do8
- 1Support new marketing campaign ideation strategy development and execution for retail
- 2Analyze existing marketing campaigns efficacy and performance across paid media performance on retail.com shopper marketing initiatives and in-store displays
- 3Translate retail marketing results into clear actionable takeaways and identify trends for optimization
- 4Collaborate with third-party partners such as Numerator and paid media agencies to answer strategic questions on performance buyer behavior and category trends
- 5Quarterback retail creative work end to end acting as liaison between Retail team and Creative team
- 6Manage insight-driven analysis and juggle multiple moving pieces while collaborating with cross-functional teams
- 7Own digital retail performance initiatives and drive measurable business outcomes
- 8Drive shopper marketing program results and consumer insights to evaluate growth drivers
Requirements11
- 1Bachelor degree with 2-4 years of relevant experience
- 2Background in consulting analytics or paid media
- 3Advanced Excel proficiency required
- 4Proven project management experience managing creative or cross-functional workstreams
- 5Experience with retail shopper marketing or e-commerce preferred
- 6Strong ability to translate complex analysis into simple recommendations for non-technical audiences
- 7Detail-oriented mindset with instinct to dig into why numbers move
- 8Experience with or interest in marketing brand-building
- 9Confident communicator comfortable working in fast-scaling consumer brands
- 10Full-time authorization to work in United States
- 11Experienced in providing flexible PTO sick days and wellness benefits
Salary Insight
$90 - $110k per year
Location
Required Skills
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