Market Growth Partner Pennsylvania Southern NJ
Overview
VEG seeks a Market Growth Partner to expand presence across Pennsylvania and Southern New Jersey. This role drives strategic initiatives that increase brand awareness and demand while collaborating with hospital leadership to understand market dynamics. Responsibilities include identifying advertising opportunities analyzing competition and optimizing marketing spend. The ideal candidate thrives in a collaborative environment and demonstrates a people-centric approach.
What You'll Do14
- 1Identify and execute local advertising and community sponsorship opportunities to enhance brand awareness
- 2Analyze competitive landscapes to anticipate threats and inform strategic marketing decisions
- 3Partner with market owners to determine each hospital's specific marketing needs
- 4Leverage VQ resources for market-specific priorities including B2B outreach recruiting and strategic initiatives
- 5Monitor and interpret referral source and case volume trends to inform targeted marketing efforts
- 6Measure ROI on all in-market events and marketing spends using data-driven decision-making
- 7Coach and mentor hospital leaders on marketing fundamentals trend analysis and strategic planning
- 8Develop strategic marketing plans with recommended cadences and outreach routing for hospital leadership
- 9Optimize marketing spend by providing recommendations for collateral swag and promotional materials
- 10Adapt marketing tactics based on shifts in case volume referral trends and competitive activity
- 11Research and evaluate larger strategic initiatives and growth opportunities
- 12Collaborate on paid media strategies to support brand awareness and localized marketing efforts
- 13Own and implement growth initiatives ensuring effective training execution and accountability
- 14Refine and update market-specific marketing materials leveraging analytics and customer data
Requirements11
- 1Bachelor's Degree in Marketing Communications or Business Sales
- 23-5 years of corporate field marketing or sales experience
- 3Ability to travel 50 percent of the time
- 4Proven ability to develop marketing strategies and end-to-end programs
- 5Strong interpersonal and leadership skills communicating with all management levels
- 6Empathetic people-centric approach
- 7Sense of humility acknowledging mistakes sharing credit and lifting up team accomplishments
- 8Strong sense of ownership with commitment to long-term impactful results
- 9Curiosity asking insightful questions seeking learning opportunities
- 10Competitive compensation $90-120k plus bonus
- 11Comprehensive health benefits free therapy counseling paid parental leave up to 10 weeks inclusive fertility care unlimited PTO
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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