Marketing Manager, B2B SaaS & Demand Generation
Overview
The Marketing Manager will own and execute marketing initiatives across Midwest clinics to align with company vision values brand and strategic strength. This role drives community events and digital presence while supporting sales strategy development and performance goal achievement.
What You'll Do17
- 1Assist with the development and implementation of a Marketing Action Plan and Marketing Budget
- 2Manage relationships with outside marketing agencies
- 3Manage relationships with local community groups
- 4Assist with defining practice sales strategies initiatives and performance goals
- 5Accountable for marketing efforts to obtain increased patient referrals
- 6Establish a system to monitor effectiveness of marketing advertising strategies
- 7Represents the practice in public relations functions seminars and media events
- 8Promotes actively the positive image of the practice to internal and external audiences
- 9Supervises the monitoring of patient satisfaction through regular review and compilation of Patient Surveys
- 10Provides insightful market competition analyses and develops proactive strategies
- 11Defines marketing strategies performance goals and consistently meets objectives
- 12Assists in the development of marketing materials including advertisements newsletters website and other promotional items
- 13Oversees the social media strategies including development of content for different mediums
- 14Leads all aspects of patient-focused community events
- 15Conducts market intelligence and provides market research information
- 16Uses the Salesforce platform to track patient volume
- 17Other duties as assigned
Requirements5
- 1Bachelor’s Degree or higher in marketing or related field
- 22-3 years’ experience with direct-to-consumer marketing in the healthcare industry
- 3Previous experience in the fertility industry and/or interfacing with OB/GYN’s preferred providers
- 4Experience managing patient satisfaction surveys
- 5Familiarity with market competition analysis techniques
Salary Insight
Salary not disclosed in listing
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