Marketing Manager, B2B SaaS & Demand Generation
Overview
Lead digital strategy to shape voice and online presence of a personal injury law firm. Drive growth through creative storytelling and social media engagement. This role shapes brand identity and expands reach.
What You'll Do7
- 1Develop Build and schedule engaging content across social media platforms including Facebook Instagram LinkedIn and TikTok
- 2Create compelling marketing materials graphics and videos highlighting firm's practice areas and client success stories
- 3Monitor and respond to social media comments messages and reviews to maintain strong online reputation
- 4Plan and execute digital marketing campaigns including paid social media advertising and Google Ads
- 5Track and analyze marketing metrics and KPIs to optimize campaign performance and report results
- 6Manage website content updates and support SEO strategies to drive organic traffic
- 7Coordinate community outreach sponsorships and local events to build brand awareness
Requirements9
- 11-3 years of experience in social media management digital marketing or related field
- 2Proficiency with social media platforms scheduling tools e.g Hootsuite Buffer and graphic design tools e.g Canva Adobe Creative Suite
- 3Strong copywriting and communication skills with eye for engaging on-brand content
- 4Experience with paid social media advertising and Google Ads is a plus
- 5Basic understanding of SEO best practices and website content management
- 6Connect the firm with community oriented events
- 7Experience in legal marketing or professional services environment preferred
- 8Highly organized self-motivated and able to manage multiple projects simultaneously
- 9Associates or Bachelor's degree in Marketing Communications or related field preferred
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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