Paid Digital Media Manager Law Offices of Jacob Emrani
Overview
We are seeking a dynamic and results-driven Paid Digital Media Manager to lead our performance marketing initiatives across multiple digital platforms. This role drives brand awareness lead generation and customer engagement through innovative paid media campaigns. Your expertise in media buying campaign optimization and analytics will be pivotal in maximizing ROI and ensuring data-driven impactful marketing strategies.
What You'll Do9
- 1Develop, implement, and optimize paid media campaigns across Google Ads Bing Ads Facebook Advertising Twitter Ads and other social media platforms
- 2Manage marketing campaign budgets meticulously to ensure effective resource allocation while achieving key performance indicators
- 3Conduct comprehensive keyword research to identify high-performing search terms for paid search marketing
- 4Utilize SEO tools and web analytics platforms like Google Analytics and Google Tag Manager to monitor campaign performance
- 5Perform media planning and buying by selecting optimal ad placements targeting parameters and bidding strategies
- 6Execute conversion optimization techniques to improve landing page effectiveness increase click-through rates and boost overall campaign ROI
- 7Generate detailed web analytics reports using spreadsheets and pivot tables to track performance metrics analyze trends and inform future strategies
- 8Collaborate with cross-functional teams on affiliate marketing initiatives and social media management to ensure cohesive brand messaging
- 9Stay current with industry trends in paid search marketing PPC SEM SEO tools and digital marketing best practices to continuously enhance campaign effectiveness
Requirements15
- 1Proven experience managing high-spend paid digital advertising campaigns
- 2Strong Google Ads experience including search campaign structure keyword strategy negative keyword optimization and conversion tracking
- 3Experience with Meta Ads Manager and paid social creative testing
- 4Strong direct-response copywriting skills
- 5Strong graphics judgment and experience creating reviewing or improving ad creative
- 6Strong understanding of landing pages conversion funnels and lead generation performance
- 7Excellent attention to detail and comfort working inside ad accounts daily
- 8Ability to move quickly spot problems and optimize without waiting for long review cycles
- 9Experience in legal personal injury lead generation home services or healthcare markets preferred
- 10Check accounts daily and catch issues before they become expensive
- 11Understands that lead quality matters as much as lead volume
- 12Knows how to reduce waste through negative keywords placement exclusions tighter targeting stronger creative and better funnel logic
- 13Can write copy that gets clicks without creating low-quality leads
- 14Comfortable working in a high-spend environment where small mistakes can become expensive quickly
- 15Brings ideas tests and optimizations without being chased
Salary Insight
$53 - $64k per year
Location
Required Skills
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