Digital Marketing Strategist - Paid Media & SEO
Overview
You will own the digital marketing results for a portfolio of local and regional businesses, setting strategy for Google Ads, Meta Ads, and SEO. You will direct PPC specialists and support team, ensuring every account meets its goals. This role is in-office five days a week in Tyrone, GA. You will report to leadership and serve as the first escalation point for performance issues.
What You'll Do6
- 1Build and maintain the digital marketing strategy for each client in your portfolio, including channel mix, budget allocation, and campaign priorities.
- 2Own performance across Google Ads, Meta Ads, SEO, local listings, call tracking, and review generation, monitoring trends and spotting risks early.
- 3Direct PPC specialists on campaign and creative adjustments and guide SEO work, keyword targeting, content priorities, and local SEO.
- 4Ensure new client accounts launch correctly, with tracking, listings, ad accounts, and reporting baselines verified before go-live.
- 5Deliver clear performance reporting to leadership and account managers, translating cross-channel data into plain-language insights.
- 6Serve as the first escalation point for any account issues, catching problems before clients do.
Requirements6
- 13+ years of hands-on experience building and managing Google Ads and Meta Ads campaigns.
- 2Executed SEO strategy end-to-end: keyword research, on-page optimization, content strategy, and local SEO (Google Business Profile, citations, reviews).
- 3Strong analytics fluency in GA4 and Google Tag Manager, plus call tracking.
- 4Ability to turn multi-platform data into a clear story for non-technical stakeholders.
- 5Experience marketing local or service-area businesses or B2B businesses (nice to have).
- 6Agency or multi-account experience (nice to have).
Salary Insight
$70 - $85k per year
Location
Required Skills
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