SEM Specialist, Google & Facebook Ads
Overview
You will own the launch and management of client SEM campaigns across Google Ads and Facebook Ads, driving lead generation for small businesses. You will serve as the primary client contact, coordinating with design and web teams to deliver performance-driven results. This entry-level role offers hands-on experience in digital marketing, with a clear path to growth within one of the country's most exciting marketing companies. What sets this role apart is the blend of direct mail and digital marketing, giving you a unique skill set in a dynamic industry.
What You'll Do7
- 1Gather all required information and access to launch Google Ads and Facebook Ads campaigns.
- 2Coordinate with client website contacts to install and verify tracking codes for campaign attribution.
- 3Collaborate with designers to produce engaging banner ads that align with campaign goals.
- 4Monitor and troubleshoot campaign performance, making data-driven adjustments to optimize results.
- 5Ensure campaign success by meeting lead generation targets and fostering client satisfaction.
- 6Manage multiple projects simultaneously, prioritizing tasks to meet deadlines.
- 7Communicate with clients and internal teams via phone and email to clarify requirements and provide updates.
Requirements8
- 1Proficient in Microsoft Word, Excel, and Outlook.
- 2Basic understanding of Google Ads, Facebook Ads, and Pay-Per-Click principles.
- 3Some HTML knowledge preferred, but not required.
- 4Strong organizational and time management skills, with the ability to adapt to shifting priorities.
- 5Professional and friendly communication skills for phone and email interactions.
- 6Capable of managing projects from start to finish, ensuring all details are handled.
- 7Ability to handle high-volume periods while staying organized and maintaining quality.
- 8Strong leadership and task management skills to drive initiatives forward.
Salary Insight
$37 - $40k per year
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