Growth Marketing Manager SEM Everlywell
Overview
Everlywell seeks a Growth Marketing Manager to lead paid search advertising and mature Everlywell's SEM program. The role will own Shopping and Performance Max campaigns while expanding into additional PPC channels. This position drives scalable search marketing strategies and transforms customer insights into growth.
What You'll Do11
- 1Own end to end paid search campaigns including Shopping and Performance Max as core channels
- 2Maintain ongoing measurement of channel level KPIs and report on performance daily weekly and quarterly
- 3Create and drive SEM campaigns leveraging rules based automation to scale and evolve the existing budget
- 4Facilitate detailed keyword research to inform bid strategies and collaborate with cross functional stakeholders
- 5Define experiments to iterate and enhance channel performance
- 6Leverage AI workflows to optimize SEM performance using AI tools for bidding and KPI optimization
- 7Drive innovation and automation within search tactics to increase top line sales growth from new customers
- 8Deeply understand prospective customer searches and position ad investments for conversions
- 9Partner internally with analysts to derive data insights from search tactics
- 10Manage reporting exercises leveraging third party search insights to enhance persona building and media consumption behaviors
- 11Identify and evaluate opportunities to expand into additional PPC growth channels as the program matures
Requirements10
- 15+ years building ETL pipelines with Spark and Airflow
- 27+ years experience in search campaign management with recent direct to consumer or agency experience
- 3Strong technical expertise in paid search performance tactics with deep knowledge of automation trends
- 4Proven experience running ecommerce Shopping campaigns and Performance Max as a core part of a search program
- 5Hands on experience using AI tools and workflows within SEM for keyword bid optimization ad copy generation and campaign deployment
- 6Proven campaign management with comfort and prior experience managing 7 figure paid media budgets
- 7Technical analytical and empathetic to customer wants and needs
- 8Track record of delivering impact through SEM investments to grow consumer sales
- 9Prior experience leveraging web analytics platforms such as Google Ads Bing Search and Google Analytics to inform tactical decisions
- 10Strong communicator both up and down with high intellectual curiosity and comfort collaborating cross functionally in a fast paced startup environment
Salary Insight
Salary not disclosed in listing
Location
Required Skills
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