Senior Vice President of Marketing Centers Health Care
Overview
Leads marketing strategy for a leading skilled nursing provider in the Northeast. Develops comprehensive marketing plans drives brand consistency oversees digital and traditional campaigns maximizes ROI builds high-performing teams and partners with leadership to grow census and enhance brand recognition.
What You'll Do10
- 1Develop and execute a comprehensive marketing strategy aligned with organizational growth goals
- 2Lead all branding initiatives ensuring consistent messaging across facilities service lines and marketing channels
- 3Oversee digital marketing including website strategy SEO SEM PPC email marketing social media and content marketing
- 4Direct advertising campaigns across traditional and digital media while maximizing marketing ROI
- 5Lead creative development for marketing collateral video photography presentations and promotional materials
- 6Develop public relations and corporate communications strategies including reputation and crisis management
- 7Partner with Business Development and Operations to increase admissions referrals and market presence
- 8Establish marketing KPIs and utilize analytics to measure campaign effectiveness and business impact
- 9Build mentor and lead a high-performing internal marketing team while managing external agencies and vendors
- 10Oversee the marketing budget and ensure responsible allocation of resources
Requirements6
- 1Bachelor's degree in Marketing Business Communications or related field
- 215+ years of progressive marketing experience
- 38+ years in senior marketing leadership
- 4Healthcare marketing experience especially in skilled nursing post-acute care hospitals senior care or healthcare services
- 5Proven success developing marketing strategies that drive measurable business growth
- 6Experience leading cross-functional teams and managing agency relationships
Salary Insight
$200 - $275k per year
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