Admissions Director for Skilled Nursing Facility
Overview
You will lead admissions across a cluster of skilled nursing facilities in the Boston area, driving census growth and patient satisfaction. You will partner with Field Liaisons and center administrators to maximize lead conversion and build referral relationships. This role is the tactical engine that turns every inquiry into a placement, with a focus on data-driven marketing to physicians and community agencies. Your work directly shapes patient outcomes and facility performance from day one.
What You'll Do8
- 1Submit a monthly schedule to Cluster Center Administrators, VP of Operations, and VP of Business Development
- 2Drive daily lead follow-up across cluster centers, coordinating with Field Liaisons to ensure every lead gets immediate contact
- 3Track patient outcomes weekly and share reports with Field Liaisons to sharpen referral strategies
- 4Conduct cluster center training to elevate patient satisfaction and align care teams
- 5Implement patient satisfaction surveys using the company tool and coordinate follow-up actions
- 6Develop marketing strategies for cluster centers, focusing on data-driven outreach to physicians and community agencies, plus home health and other professionals
- 7Set specific marketing targets for each center based on local market data and referral patterns
- 8Build and maintain a pipeline of referral sources through direct engagement and regular check-ins
Requirements6
- 1Bachelor's degree
- 23-5 years of experience in Admissions, Census Development, or Marketing in healthcare
- 3Customer-service orientation with the ability to manage complex stakeholder needs
- 4Strong communication skills to present to leadership and external partners
- 5Proficiency in CRM and data analysis tools for lead tracking
- 6Knowledge of skilled nursing facility regulations and payor requirements (e.g., Medicare)
Salary Insight
$73 - $83k per year
Location
Required Skills
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