Admissions and Marketing Director, Healthcare LTC
Overview
Lead admissions and marketing for AMA LTC in Columbus, Ohio, driving census growth through relationship-building with referral partners. You will own the full admissions cycle and community outreach, working with a leadership team focused on trust and advocacy. This role centers on long-term care and skilled nursing connections, where your ability to build rapport directly impacts families' care decisions. You will set strategy, track referral trends, and represent the facility at events, with a focus on measurable outcomes and genuine service.
What You'll Do7
- 1Manage facility admissions and marketing efforts, building a referral network with hospitals, physicians, and discharge planners.
- 2Develop and maintain relationships with case managers and community organizations to support census growth.
- 3Respond to inquiries from prospective residents and families, conducting tours that showcase skilled nursing and assisted living services.
- 4Coordinate the admissions process from initial inquiry to admission, ensuring accurate records and timely follow-up.
- 5Monitor referral sources and admissions activity, using data to refine marketing strategies.
- 6Create and execute community outreach plans, representing AMA LTC at healthcare networking events.
- 7Collaborate with the Administrator and leadership team to design census-growth strategies, setting targets and tracking progress.
Requirements5
- 12+ years in healthcare admissions, marketing, or business development, with long-term care or skilled nursing experience strongly preferred.
- 2Proven ability to build relationships with referral sources, including hospitals and physicians.
- 3Strong written and verbal communication skills, with attention to detail in documentation.
- 4Ability to work independently and with a team, showing initiative in a growing facility.
- 5Genuine interest in helping residents and families navigate healthcare options, with a professional and positive demeanor.
Salary Insight
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