Director of Business Development - Alexandria Care Center
Overview
We seek a Director of Business Development to lead marketing and public relations initiatives that expand our community presence. This role drives resident census growth while fostering partnerships across physicians, schools, and local leaders. The ideal candidate excels in strategic communication and relationship building.
What You'll Do11
- 1Plan and execute marketing campaigns to increase resident enrollment
- 2Develop PR materials promoting facility services and community engagement
- 3Conduct outreach to physicians discharge planners and community stakeholders
- 4Lead sales calls and presentations showcasing care offerings
- 5Maintain comprehensive knowledge of admission processes and policies
- 6Coordinate facility tours for prospective residents and families
- 7Manage pre-admission interviews and explain service details
- 8Cultivate relationships with community partners to enhance reputation
- 9Analyze and adjust marketing strategies for sustained growth
- 10Collaborate with internal teams to align messaging and execution
- 11Track performance metrics to evaluate campaign effectiveness
Requirements8
- 1Thorough knowledge of communication principles and mass media applications
- 2Proven ability to conduct direct sales and public presentations
- 3Strong understanding of healthcare reimbursement systems
- 4Deep familiarity with nursing practices and long-term care regulations
- 5Bachelor's degree in marketing communications or related field
- 62-4 years supervised experience in healthcare PR or marketing
- 7Experience in nursing or clinical settings preferred
- 8Excellent written and verbal communication skills
Salary Insight
$100 - $125k per year
Location
Required Skills
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