Lifecycle Marketing Manager Runway
Overview
Lead and improve Runway communication via email and lifecycle channels. Own and optimize campaigns focusing on onboarding activation product education feature adoption retention monetization. Partner with growth product marketing and creative teams to ensure right users receive timely messages. Analyze performance and drive improvements.
What You'll Do11
- 1Own day-to-day execution and optimization of lifecycle marketing programs with emphasis on email Build QA schedule launch across onboarding activation product education feature adoption retention re-engagement monetization
- 2Partner with product marketing to translate launches and updates into clear campaigns
- 3Develop audience segments using channels user behavior lifecycle stage product usage plan type persona and engagement
- 4Analyze campaign performance and share recommendations on testing and iteration
- 5Run A/B tests across messaging subject lines creative segmentation timing cadence and calls to action
- 6Brief creative and content teams for lifecycle campaign assets
- 7Collaborate with growth and data teams to enhance reporting on email performance activation retention conversion and business impact
- 8Support lifecycle communications around product launches feature releases events community initiatives and creator programs
- 9Manage multiple campaigns stakeholders timelines and dependencies
- 10Apply strong project management skills and handle complex timelines
- 11Translate data insights into actionable strategies
Requirements9
- 13–6 years experience in lifecycle marketing CRM email marketing growth marketing or related roles
- 2Proven track record building and executing email or lifecycle campaigns in fast-moving consumer prosumer SaaS marketplace creative or technology environments
- 3Deep understanding of lifecycle marketing fundamentals including onboarding activation retention re-engagement monetization segmentation and experimentation
- 4Hands-on experience with email CRM lifecycle or marketing automation tools
- 5Ability to analyze campaign performance and convert data into clear recommendations
- 6Strong project management skills managing multiple campaigns stakeholders and dependencies
- 7Commitment to diversity inclusion and equal opportunity
- 8Experience with tools like AWS React Kubernetes Spark Airflow
- 9Familiarity with Runway ML platform and its components such as GWM-1 Gen-4.5 General World Simulator Robotics SDK Conversational Real-time Agents
Salary Insight
$180 - $240k per year
Location
Required Skills
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